Psychology Forces

Recently I had somehow developed an acute liking for psychology. Please allow me to throw out some psychological terms first -- aversion to loss, diagnosis bias and value attribution. These psychological undercurrents heavily influence our every day decision making process and subconsciously alter our minds and lead to some unobvious outcomes. I started to feel the significance of psychology after leafing through a couple of tomes related to this field. And when psychology is used widely in business scope, it will surely make waves. And I hope I'm not first one to fall into traps set by some psychologically informed and sophisticated marketers.