The buzzword now is SEO(Search Engine Optimization), and one of the conventionally believed method out there is called Link Building.
Most of the SEOers start their link building project by doing backlink research. There are plenty of paid services out there helping you map out link portfolio, be it yours or anyone else, but most of them are not on the cheap side.
Below are two handy tools enough to get you started on your backlink research.
If you want to get a picture of your own link portfolio, Google Webmaster Tools is your friend.
If your target is someone else, Yahoo's Site Explorer is definitely a good starting point.
Sometimes the quality-cost trade-off theory doe NOT work in cyberspace. As a marketer, don't forget to make good use of what is available FREE. =)
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