I've been reading Yes!: 50 Scientifically Proven Ways to Be Persuasive this morning and I was totally obsessed by its scientific coverage on social proof. The book gave me a lot of insight and greatly expanded my knowledge scope. It's amazing to have my eyes on this book and it should be rated as a must-read for every marketer.
I am sure I will level up after ploughing it though. Thanks to this book, my view on marketing has largely changed. Now in modern times, we should link psychology with marketing to form a new persuasive force, neuro-marketing.
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